| 摘要 |
PROBLEM TO BE SOLVED: To set proper charging corresponding to advertisement effects and detailed advertisement conditions (place, time, etc.), by computing the advertisement effects, i.e., how many people actually view advertisement according to actual data. SOLUTION: Automatic vending machines installed in respective places broadcast an advertisement consisting of a moving picture, a sound, etc. A computer at a center specify by what automatic vending machine, on what day and from what time to what time the specified advertisement was broadcasted by an automatic vending machine specification part 507a and an output time band specification part 507c. Further, a total sales quantity calculation part 507c calculates the total number of articles that the automatic vending machines sold in the time band, approximately regards it as the number of viewers of the outputted advertisement and then as the advertisement effects of the advertisement, and collects the advertisement charge based upon whether the effects are large or small. Here, the traffic intensity at the circumference may be taken into account to calculate the advertisement effects. |
