发明名称 |
Method and system for interactive television services with targeted advertisement delivery and user redemption of delivered value |
摘要 |
Advertising content is targeted according to demographic viewer information and the viewer response behavior is utilized to further sharpen ad content delivery and for benefit accrual for the viewer. The viewer, after accruing a value account, is invited to redeem the value through purchase discounts and the like. |
申请公布号 |
US2003018969(A1) |
申请公布日期 |
2003.01.23 |
申请号 |
US20020177232 |
申请日期 |
2002.06.21 |
申请人 |
HUMPLEMAN RICHARD;WATSON DAN;MEHTA MANU |
发明人 |
HUMPLEMAN RICHARD;WATSON DAN;MEHTA MANU |
分类号 |
H04N7/173;(IPC1-7):H04N7/025;H04N7/10;G06F17/60 |
主分类号 |
H04N7/173 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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