| 摘要 |
The invention provides system and method for tracking and managing web site user traffic. Traffic is tracked and managed in conjunction with economic factors such as contract terms governing the referral of computer users from a first web site to a second web site through the use of codes embedded in uniform resource locators (URLs). Typically, this referral is in made in conjunction with advertising or marketing efforts. Traffic may also be directed to downstream web sites in accordance with real-time economic analysis of economic factors governing the referral in order to maximize the return on advertising or marketing investments.
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