| 摘要 |
PROBLEM TO BE SOLVED: To provide an advertisement method improving an advertisement effect, and to provide a server therefor. SOLUTION: The homepage of an advertiser is displayed on a portable telephone in response to an URL inputted to an electronic appliance with a communication function by a person who watches an advertisement, advertiser information for specifying the advertiser of the homepage accessed by the person who watches the advertisement by the input of the URL is stored and predetermined discount money amount information for an advertisement object item is stored. Sales money amount information for the advertisement object item that the person who watches the advertisement decides to purchase is received and stored, a discount money amount for the advertisement object item for which purchase is decided is specified on the basis of the discount money amount information and the sales money amount information and the specified discount money amount information are transmitted to a settlement service providing company settling payment for the advertisement object item. In order to impose the burden of the specified discount money amount on the advertiser, the specified discount money amount information is transmitted to the computer of the advertiser. |
