Method and system for online benchmarking and comparative analyses

摘要

A benchmark method and system uses a common and generic XML-based questionnaire design tool and a common data structure for all questionnaires of a plurality of benchmark studies. This allows rapid design of a study and its questionnaire as well as gathering of respondent data online, quick turnaround times for requested benchmark reports and online delivery thereof. One advantageous feature is an instant feedback of comparative data concerning questions the respondent has answered.