SYSTEM AND APPARATUS FOR DISPLAYING SUBSTITUTE CONTENT

摘要

An apparatus (152) for performing a substitution for a broadcast content, includes: a substitute content engine (452) configured to detect a break in a broadcast content and to show substitute content in response to the break in a broadcast content; and a processor (310) configured to execute the substitute content engine. An apparatus (152) for substituting broadcast content displayed on a screen (154), including: a customer premise equipment (152) capable to receive broadcast content; the customer premise equipment including a viewing engine (430) capable to permit the display of substitute content in response to a break in the broadcast content.