摘要 |
A rack apparatus and method for point-of-purchase advertising comprises a racking unit, a pivotable door swing having a first portion and a second portion, an advertisement attaching to the door swing, and a bracket assembly attaching to the racking. The bracket assembly has a faceplate adapted to be selectively attachable to the racking unit. The faceplate comprises a substantially planar body with first and second surfaces, a plurality of slots distributed about the planar body, means for receiving the pivotable door swing, and means for attached the faceplate to the racking unit such that the second surface of the planar body contacts the racking unit. The means for receiving the pivotable door swing may comprise a gravity close feature, such that the first portion of the pivotable door swing comes to rest against, or in close proximity to, the racking unit. The present invention provides a rack apparatus that is universal to all racking units in point-of-purchase locations.
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