| 摘要 |
PROBLEM TO BE SOLVED: To provide a model case of a consumer participating type society capable of substantially improving an advertisement effect, directly and indirectly strengthening the connections between consumers and enterprises and able to respond to the respective needs of the enterprises and the consumers. SOLUTION: On the enterprise side, the provision of advertisements is urged as an advertiser, customer gathering as the advertisement effect is provided, and the stage of providing a special treatment service to the consumers as a counter value since the gathered consumers can receive high quality consultation by providing a purchase history and leading it to further sales promotion is provided. To the consumers, the direct consideration of an advertisement carrying fee as a person to receive the advertisement is paid and the special treatment service provided from the company is compensated as an additional value. As a result, the sales promotion is provided to the enterprise side. |
