| 摘要 |
PURPOSE: A method for distributing discriminative advertisement contents by classifying client information of a member store is provided to solve problems caused by a restriction of contents, a limit of an advertisement object, an increase of an advertisement price, an understanding of an advertisement effect by subdividing a multimedia advertisement contents distribution method effectively using a very high speed communication network. CONSTITUTION: A center system is constructed and member stores are collected for mounting a terminal for receiving contents and a display for expressing contents(S10). A terminal and a display are mounted in the member store, information of the member store is registered on a center DB, and a taste of a visiting client and client classification information are inputted according to member stores(S20). An advertiser is collected in accordance with the classified information, searches a DB including the client classification information, selects an objected member store adapted to an advertisement of one's company, and engages an advertisement contract(S30). A contents distribution list is prepared and distributed according to each contracted member, the terminal downloads contents from a contents distribution server, and the distributed contents are expressed automatically and repeatedly through the display connected to the distributed contents(S40). Various kinds of events are performed in each member store, a succeeding marketing is performed for an information exchange with the advertisement and the client, and information of clients and member stores is collected using the center DB and the terminal(S50). Each member store is ranked, discriminative incentives are endowed to each member, and client information, a process of an advertisement service, and a result report are supplied to the advertiser for a succeeding marketing(S60).
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