| 摘要 |
A system and method providing an integrated, comprehensive, centralized repository of customer relationships, channel access, customer analysis, and customer servicing information for retrieval and update when servicing customers or otherwise requested. The present invention provides an integrated front-end and seamless access to customer information for providing integration of production and service delivery processes to enhance an entity's knowledge of customers (and/or potential customers) and the customer's specific needs. The present invention further provides a method and system for identifying customers and interacting with the customers at an individual or grouped level. A customer knowledge repository may be used for managing relationship management assignments, determining customers within households (or other defined grouping), and distributing information to sales force, call center representatives, and automated self-service delivery channels thereby promoting consistent treatment of individual customers with a comprehensive understanding of the customer relationship within an enterprise.
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