| 摘要 |
<p>An integrated self-checkout system and method incorporates access control (6), electronic article surveillance (EAS), and radio frequency identification (RFID) subsystems, and directs advertisements (22) and pricing to a specific individual. The in-store customer uses either a cell phone or an interactive personal digital assistant (PDA) (8) to display prices and/or advertisements selected according to buying habits which are obtained by tracking (14) the customer in the store and recording selected parameters such as the customer's track through the store, time spent in various store location, items selected (18), and items purchased (20). A database (2) of customer habits is input to a decision program (4) that determines the content of advertisements and pricing of various items. Advertising and pricing can also be communicated to the customer through shelf price displays (10) and fixed displays (12) strategically positioned in the store. RFID/bar code scanners are used to identify the items selected, and EAS functions can be deactivated (24) for the specific purchased items.</p> |
