| 摘要 |
PURPOSE: A multilateral marketing method is provided to enable a user to easily access a search result by offering an event or an advertisement in a search result window, to accumulate a milage or a cyber money according as the user uses the search engine and to enable an advertisement agent to select the advertisement and operate it at a web site of the agent's own. CONSTITUTION: The method comprises steps of receiving an advertisement request from an advertiser, inputting data on an event scheme or a banner at a database, enabling a user to perform a search operation by using a search engine, checking if advertisement data is included in the search result, expressing an advertisement state and a site visit advantage with the search result, giving a milage or a cyber money when the user visits a site via the search result, enabling an advertisement agent to link the advertisement to a web site of the advertisement agent's own, enabling a general user to click on the advertisement on the web site of the advertisement agent's own, enabling the web site of the advertisement's own to send the click data to a search engine operator, and settling a profit.
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