The invention relates to a method for an improved marketing strategy including the steps of providing a representation (30) of how a business interacts with a customer (14), identifying differences between existing content (12) being transmitted to a customer (14) and a customer's expectation, and determining techniques a company uses to communicate (80) to a customer (14).
申请公布号
WO0248838(A3)
申请公布日期
2002.12.05
申请号
WO2001US48627
申请日期
2001.12.12
申请人
ALLEN & GERRITSEN;ALLEN, PAUL, S.;GRAFF, ANDREW, K.;REDINGTON, MARY, M.
发明人
ALLEN, PAUL, S.;GRAFF, ANDREW, K.;REDINGTON, MARY, M.