| 摘要 |
PURPOSE: To give points as an incentive to browse advertisement more widely to users. CONSTITUTION: At a Web site, a server device 10 which gives points making it possible to receive services corresponding to the quantity of use is equipped with a network means 13, a file 28 storing points, etc., based upon investments by sponsors, files 32 and 24 storing banner advertisements, a point generation part 14 which determines the numbers of points to be displayed in the banner advertisements, a Web control part 11 which displays the banner advertisements given the numbers of points in Web pages, and a user data management part 12 which manages the numbers of points that users obtain and personal information on the users. This device 10 determines the number of points displayed in a banner advertisement by referring to the number of points that a user obtains and the personal information on the user.
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