Behavioral targeted advertising

摘要

Personal video recorders offer the ability to insert targeted ads to the subscriber locally where the interactions of the subscriber can be monitored. The order in which ads are inserted can be determined by an ad queue that is stored on the PVR. The order in which the ads are inserted can be modified based on the interaction of the subscriber. The modifications of the order may be defined in the ad queue where the ad queue contains links associated with specific actions or sets of actions. The modification may also been done by the PVR, where the PVR processes the interactions and modifies the ad queue based on applying some rules to the processed interactions.