SYSTEM AND METHOD FOR MANAGING IN-THEATER DISPLAY ADVERTISEMENTS

摘要

A library of video advertisements (14) are stored at a clearing house (10) for distribution to a plurality of geographically separated theaters (T1...Tn) along with display schedules of the transmitted video advertisements. A network such as the Internet (12) connects the clearing house to the theaters (T1...Tn). At the theaters (T1...Tn), the transmitted video advertisements are displayed according to the schedules. A log of the displayed advertisements is compiled at each theater and transmitted by the network to the clearing house (10). In addition, one or more parameters representative of attendance and/or demographics at the theater are also transmitted by the network to the clearing house (10).