发明名称 |
In-channel marketing and product testing system |
摘要 |
<p>An in-channel marketing and product testing system having a purchase environment module with instructions for generating a virtual purchase environment comprising a plurality of competitive products. The system also includes a panelist interface configured to receive panelist input, wherein the panelist interface is arranged in selective communication with the purchase environment module to receive and display the virtual purchase environment. The system might also have a research module in communication with the purchase environment module and the panelist interface. The research module is configured to enable selective control and manipulation of the virtual purchase environment generation and to receive panelist input from the panelist interface to facilitate analysis of test data and preferences.</p> |
申请公布号 |
AU2002309657(A1) |
申请公布日期 |
2002.11.25 |
申请号 |
AU20020309657 |
申请日期 |
2002.05.08 |
申请人 |
THE PROCTER AND GAMBLE COMPANY |
发明人 |
LARRY JAMES HUGHES;CHANG GAO |
分类号 |
G06Q10/08;G06Q30/02;G06Q30/06;(IPC1-7):G06F17/60;G06F17/00 |
主分类号 |
G06Q10/08 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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