METHOD, DEVICE AND PROGRAM FOR PRESENTING ADVERTISEMENT AND STORAGE MEDIUM FOR THE PROGRAM

摘要

PROBLEM TO BE SOLVED: To improve advertisement effects by presenting advertisement to a user without allowing the user to be conscious of the advertisement in an interactive medium such as the Internet. SOLUTION: A user group (similar user group) having reference history information similar to the reference history information of a certain user is extracted, the data of reference history information (related reference history information) referred to by the similar user group are totalized, the contents of the reference history information of the user concerned are excluded from the related reference history information, the priority of advertise information included in the remaining related reference history information is set up higher than other non-advertisement information and information is provided to the user concerned in accordance with the priority.