| 摘要 |
PROBLEM TO BE SOLVED: To provide an effective commercial in response to interest of viewers by using digital broadcast, and determine broadcast charge based not on an indirect value such as a program rating but on the reliable commercial viewing. SOLUTION: A broadcasting station broadcasts in digital the commercial and information showing its contents. CM providing equipment receives and stores the broadcast, the switches and displays the commercial according to the input contents from a user. The number of times of display and the display time of the commercial are recorded as actual results of CM display, which are informed to the broadcasting station. It determines the broadcast charge corresponding to the actual results of the commercial display. |
