ADVERTISING GAMES AND METHOD

摘要

A system and method for engaging consumers in interactive, screen-based games (6) that include brand images (16, 20, 62, 64, 66, 68, 70) as an intrinsic element of the games. More specifically, the games preferably involve matching similar images, such that players of a game are required to focus their attention and concentration on brand images as part of the game process in order to succeed in the game's goal. Thus, the act of playing the game itself produces high-quality brand impressions, which then produce brand awareness and recognition. These games are completely electronic, being played using some form of a computer screen (6) to display a game board. They can be played at home or in the office using a personal computer, in a store using an on-cart touch-screen display (6), or while traveling using a PDA or "pocket PC".