发明名称 |
Method for managing a product strategy |
摘要 |
Method and arrangement for managing a product strategy over a period of time spanning one or more generations. The method considers people's lifestyle, life stage, generational belonging, and product characteristics in order to predict necessary changes of product requirements for one or more target groups. The arrangement includes a data processing system having a computer processing means for processing data and a storage means for storing data on a storage medium. Input data includes demographic data, as well as current and predicted product requirement data for selected lifestyles and life stages. By processing and correlating the data, a product specification is obtained that determines a product strategy for the product or products in question. The invention also relates to a method for managing a product strategy using said processing system.
|
申请公布号 |
US2002165765(A1) |
申请公布日期 |
2002.11.07 |
申请号 |
US20010681597 |
申请日期 |
2001.05.03 |
申请人 |
SOMMERFELD BENNY;TAYLOR BLAIR;JOHNSON TISHA;LOCZI GEZA;MENDIS KOLITA;JANSSON STEFAN;IPPOLITI MIKE |
发明人 |
SOMMERFELD BENNY;TAYLOR BLAIR;JOHNSON TISHA;LOCZI GEZA;MENDIS KOLITA;JANSSON STEFAN;IPPOLITI MIKE |
分类号 |
G06Q30/00;(IPC1-7):G06F17/60 |
主分类号 |
G06Q30/00 |
代理机构 |
|
代理人 |
|
主权项 |
|
地址 |
|