Aggregating and analyzing information about content requested in an e-commerce web environment to determine conversion rates

摘要

A computer system and method computes conversion rates for individual products and/or product categories in an e-commerce Web site for measuring the effectiveness of the marketing in the Web site, and to associate the conversion rates with metadata information about products and/or product categories on served Web pages. An aggregation process traverses the log to determine the number of one or more of the shopping activities by requesters in the Web site, to compare two or more of the activity numbers in a conversion rate, and to relate the conversion rate to one or more of the metadata fields. The conversion rates give a measure of the effectiveness of the Web site and/or portions of the Web site for sales, marketing and merchandising.