ELECTRONIC COMMERCE SERVICES

摘要

Custom content is provided to the visitor of a web-site by assigning a market segment (340) to the visitor and delivering content based upon the market segment (350). The market segment is selected based upon demographic data associated with the visitor (320). In a preferred embodiment, cookie data from multiple vendors is aggregated to form a database for forming visitor profiles of a substantial fraction of potential visitors. A default market segment is preferably reserved for visitors for whom limited demographic data is available. The demographic data may also include geographic data associated with the visitor's IP address (330). In one embodiment, click stream data, such as purchase instance data, is recorded (360) along with the visitor's profile, thereby forming an augmented profile for later analysis of conversion rates and consumer behavior. In a preferred embodiment the market segment is determined by a central service site and communicated to the client servers that then serve the custom content via HTTP commands.