METHOD OF TRACKING USER BEHAVIOUR WITHIN A COMMUNICATIONS NETWORK

摘要

A method of tracking user behaviour within a communications network, the method including the steps of (a) one or more users each establishing a session with related content sources (2 - 13) within the computer network, each user generating one or more session events during that session including an impression event whenever content (2 - 12) is accessed from one of the related content sources and a results event whenever a quantifiable result (13) is achieved; (b) capturing a session event key (63) for at least each impression event; (c) deriving one or more predetermined session metrics related to session events generated during each session; and (d) recording (67) the measured session metrics against the session event key.