METHOD AND SYSTEM FOR AUCTIONING COMMERCIAL MESSAGE FRAME OF BROADCASTING CONTENTS, AND METHOD AND SYSTEM FOR AUTOMATICALLY SENDING BROADCASTING CONTENTS OUT

摘要

PROBLEM TO BE SOLVED: To provide a method and a system for auction of a commercial message frame of broadcasting contents and a method and a system for automatically sending the broadcasting contents out. SOLUTION: When a broadcasting station as an auction sponsor presents a CM frame for sale and its lowest selling price to bidders CU1 to CUn through a network NW, the respective bidders send bid prices for the CM frame to the auction sponsor through the network NW according to the sent information and the auction sponsor determines a successful bidder for the CM frame among the bids according to the highest bid price. The CM frame having been bidden for through the network auction is automatically registered in a broadcasting business system SIS together with CM contents information to be embedded, and a contents sending-out system CSS takes out the CM contents previously registered in a CM bank Cbk and broadcasts them at specific time.