Display apparatus, display method, and display apparatus controller

摘要

Color sub-pixel display is performed with a display device (3) that has three light emitting elements for emitting three primary colors R, G, and B, respectively, aligned in matrix. Color information at pixel accuracy is separated into luminance data at pixel accuracy and chroma data at pixel accuracy. From the luminance data at pixel accuracy, luminance data at sub-pixel accuracy is generated. The luminance data at sub-pixel accuracy and chroma data at pixel accuracy are synthesized, whereby color information at sub-pixel accuracy is obtained.