ALTERNATIVE ADVERTISING IN PRE-RECORDED MEDIA

摘要

Presenting viewers 1260 with an alternative brief version of a recorded advertisement 1720 when they choose to fast-forward through or skip or any other trick play event the recorded advertisement 1600. The alternative advertisement 1720 may be displayed instead of or in conjunction with the recorded advertisement 1600 i.e., fast-forwarding advertisement is displayed in one portion of the screen i.e., background or portion of a split screen and the alternative brief version is displayed in another portion. The alternative brief version of the advertisement 1720 trick play advertisement may be a marketing message that is a static screen 940 presenting a logo or a portion of the recorded advertisement 1600, or may be condensed version of the actual advertisement. The trick play advertisements 1720 may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement 1720.