Method and arrangement for enabling disintermediation, and receiver for use thereby

摘要

A method of enabling disintermediation in a business model, as well as an arrangement (100) therefor. Extra information related to the business model is embedded in content such as music, which is then distributed via a third party (202) to a rendering device (204). The rendering device (204) generates an audible signal (120) that can be picked up by a receiver (220) such as a mobile phone. The receiver (220) processes the signal (120) to obtain the embedded information, which is then used in the course of the business model.