Software system and methods for generating and graphically representing web site usage data

摘要

A web site analysis tool provides a variety of features for facilitating the analysis and management of web sites. A mapping component scans a web site and generates a site map which graphically depicts the nodes and links of the web site. A usage analysis component analyses an access log associated with the web site to generate one or more types of web site usage data reflective of how the web site is browsed by visitors. This web site usage data may include, for example, node and link activity data reflective of the frequencies with which specific nodes and links are accessed, respectively, and exit point data reflective of the frequencies with which specific nodes serve as exit points for leaving the web site. The usage data is displayed within the site maps, preferably using a color coding method in which different colors represent different levels or ranges of a particular type of activity.