| 摘要 |
<p>A system (100) for implementing a loyalty program on a network-wide level is disclosed. The system associated UPC and SKU data on a network level to reward consumers and/or to analyze the data for a variety of business purposes. According to one aspect of the invention, the association of UPC and SKU data by the system facilitates implementation of an incentive or loyalty program by providing a universal rewards currency. This universal rewards may be 'spent' by participants who have earned rewards and accepted by the other participants in the multi-tiered network created by the system. The network may comprise any number of participants, including consumers (118), retailers (104), manufacturers (106) and third-party providers. Additionally, the association of UPC and SKU data by the system facilitates data analysis on a network level based upon several factors. The system may compile any of the above data across multiple entities for the purpose of data analysis.</p> |
