发明名称 |
Methods and systems for mass customization of digital television broadcasts in dase environments |
摘要 |
Methods and systems for the mass customization of Digital Television broadcasts through the broadcasting of commercials in the form of software applications. Ad-applications are injected into various sub-streams of the transport stream and received in a dormant state by the client-side set-top box. When a commercial is to be shown, a broadcaster broadcasts a generic time-stamped trigger to a dispatching application that performs a keyword matching algorithm to decide which ad-application among those received at the receiver is to be executed. The dispatching application uses the results of the latter comparison to decide which specific dormant ad-application to route to; it then converts the generic trigger into a chosen-ad trigger that is routed to the chosen ad-application. Upon receipt of the chosen-ad trigger, the chosen ad-application executes, thereby displaying an ad customized to the individual viewer's interests.
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申请公布号 |
US2002144261(A1) |
申请公布日期 |
2002.10.03 |
申请号 |
US20010823863 |
申请日期 |
2001.03.30 |
申请人 |
SCHWALB EDDIE M.;CHEN LEE M. |
发明人 |
SCHWALB EDDIE M.;CHEN LEE M. |
分类号 |
H04N5/44;H04N5/445;H04N7/16;H04N7/24;(IPC1-7):H04N7/025;H04N7/10 |
主分类号 |
H04N5/44 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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