| 摘要 |
A system and method for developing a user profile based upon the user's responses to an interactive game. In a preferred embodiment the user is presented with an interactive game requiring one or more responses. Information from the user's response is used to develop a profile of the user. The profile may then be used to tailor commercial offerings or other information to the interests of the user. The profile may be used to filter commercial offerings or other information. Information deemed to be of no interest to the user, based upon the user's profile is not presented to the user. In one embodiment the user is given incentives to play the interactive game.
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