发明名称 Direct marketing system
摘要 An interested prospect identification and control process is achieved by providing a primary offer to a group of prospects, identifying the prospective buyers as customers and non-responding prospects based upon the primary offer, providing a secondary offer to the prospects, identifying those non-responding prospects as responding prospects when they respond to the secondary offer and applying gathered information in enhancing future offerings.
申请公布号 US2002138349(A1) 申请公布日期 2002.09.26
申请号 US20020101502 申请日期 2002.03.20
申请人 PLATT W. STEPHEN 发明人 PLATT W. STEPHEN
分类号 G06Q30/00;(IPC1-7):G06F17/60 主分类号 G06Q30/00
代理机构 代理人
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