Method and system for mediating content exchange

摘要

Electronic content is associated with tangible content embodied in a tangible information medium. A code is established for publication in association with the tangible content. Electronic content information and at least one content option associated with the code are received. The electronic content information includes a network address associated with the electronic content. A menu is maintained in association with the code. The menu includes at least one content option. A request that includes the code is received from a user. Based on the request, the user is connected with the menu. A choice including a selection of one of the content options is received from the user. Based on the choice, the user is directed to the network address.