METHOD AND DEVICE FOR DISTRIBUTING ADVERTISEMENT

摘要

PROBLEM TO BE SOLVED: To distribute an optimum advertisement with high public relation effect for an advertisement client. SOLUTION: A contents distribution company A distributes the contents of programs to viewers (1), collects audiovisual information such as program rating, distinction of sex, and age through the Internet (2), notifies an advertisement client B of the program rating of the program under distribution (3), and notifies an advertisement client B that the advertisement frame of an advertisement inserted into the program is invited by auction (4). Each advertisement client B presents an amount (5). An advertisement client 3 presented the maximum amount is determined (6). The advertisement contents selected by the advertisement client 3 is sent to the contents distribution company A (7). The contents distribution company A inserts the advertisement to the program under distribution to distribute the advertisement to the viewers C.