| 摘要 |
Viewers of broadcast content are awarded points for responding to events contained in or presented during the broadcast. Points are accumulated and additional points may be awarded for viewing a plurality of episodes or presentations of an advertisement. Points may be redeemed for products or services. Broadcast content may be enhanced to include point event indicators. A software program, downloaded to a receiving unit, processes viewer responses and transfers response information to a server. Processing viewer responses may include a time period in which a viewer response is accepted. Reponses entered at other times, or responses greater than or equal to a predetermined number may be rejected. A website may provide viewer point information and awards information. A tool set allows simplified implementation of a points award program including specification of program name, broadcast content, schedule, events, point values, response time periods, data stored, schedule of storage and storage destination.
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