| 摘要 |
Viewers of broadcast content are awarded points for responding to eventscontained in or presented during the broadcast. Points are accumulated and additionalpoints may be awarded for viewing a plurality of episodes or presentations of an advertisement. Points may be redeemed for products or services. Broadcast content maybe enhanced to include point event indicators. A software program, downloaded to a receiving unit, processes viewer responses and transfers response information to a server.Processing viewer responses may include a time period in which a viewer response is accepted. Responses entered at other times, or responses greater than or equal to a predetermined number may be rejected. A website may provide viewer point informationand awards information. A tool set allows simplified implementation of a points awardprogram including specification of program name, broadcast content, schedule, events, point values, response time periods, data stored, schedule of storage and storage destination. |
