| 摘要 |
<p>A method (100) and apparatus for serving at least one message in conjuction with an advertisement for display on a world wide web page (150). The advertisement and message (152) may be thematically related and displayed close to each other in the web page (150). The advertisement and message (152) may form all or part of a reach media file that is called when the web page (150) is served to a user device (206,208,210) for display the user device (206,208,210). The message may be tailored to include information specific to a user viewing the web page (150), message and advertisement (152) to direct the user's attention to the advertisement or otherwise enhance the advertisement.</p> |
