| 摘要 |
<p>The present invention is related to a method for dynamically pricing advertisements in data transmission systems, to overcome the technical problems of lack of selectivity and high advertising costs presented in communication systems. The present method enables users, specially in small and medium capacity sites, to take into account the real-time demand, to present his advertisement in a cheaper and more efficient ways. The solution is a method that comprises a compensation stock market, a clearance mechanism, which enables the materialization of credits generated from the advertising space buy-and-sell agreement, the development of refined profiles of each site, facilitating the advertising compaign segmentation, tools of tracking and audience that enable interactive return, including real-time, and allow performance monitoring and refinements during advertising campaign.</p> |
