Method of driving matrix type display apparatus, display apparatus and electronic equipment

摘要

It is to manage both the reduction of power consumption and the enhancement of quality of picture when a partial display operation is performed. A scanning line driving circuit 350 supplies each of scanning lines 312 in a display region with selection signals in a second half part of one horizontal scanning time period and with non-selection signals in the rest thereof by inverting the polarity every vertical scanning time period. Further, the scanning line driving circuit 350 supplies each of scanning lines 312 in a non-display region with non-selection signals by inverting the polarity every one or more vertical scanning time periods. A data line driving circuit 250 supplies each of data lines 212 with a signal representing a positive-side voltage level VDP and a signal representing a negative-side voltage level VDN in first and second half parts of a horizontal scanning time period, respectively, for a period of time of the same length in the case that a scanning line 312 in a display region is selected. Furthermore, the data line driving circuit 250 supplies each of data lines 212 alternately with a signal representing the positive-side voltage level VDP and a signal representing the negative-side voltage level VDN every one or more horizontal scanning time period.