SYSTEMS AND METHODS FOR ENCOURAGING ADVERTISING CONSUPTION

摘要

Systems and methods rewarding consumption of broadcast advertising as a means of encouraging further consumption of broadcast advertising. Further disclosed are systems and methods for measuring the effect of rewarding broadcast audience members for consumption of advertising. The system includes a broadcast infrastructure, a mechanism for verifying actual consumption of advertising by an individual audience member and a mechanism for rewarding the audience member in return for the actual consumption. The method includes the steps of broadcasting advertising to an audience verifying actual consumption of the advertising by an individual and rewarding the individual in return for the actual consumption. Measurement of effect is achieved by correlating an individual's advertising consumption to subsequent purchase behavior.