DIGITAL ONLINE EXCHANGE

摘要

A system (102) for dynamically pricing media content is operatively coupled to one or more clients (108) over a network (106). The system (102) dynamically adjusts pricing of the media content and delivers the media content to the clients (108) that order the media content a dynamically adjusted price. The price can be dynamically adjusted based on profit optimization. Alternativel y or additionally, the price can be adjusted based to time between purchases. Further, the system (102) is capable of rewarding institutions for allowing their members to access the system (102).