Television programming with variable ancillary information

摘要

A method and apparatus for presenting variable pop-up windows of ancillary information in television programming. Multiple instances of ancillary information is transmitted to a set-top box in association with segments of programming content. The set-top box selects a different set of ancillary information for display in a pop-up window whenever the content is presented. In one embodiment, a different set of ancillary information is presented according to the number of times the programming is presented. In another embodiment, ancillary information is selected using a randomizing algorithm.