发明名称 Method and system for advertising based on the content of selected channels or broadcasted programs
摘要 An advertisement is selected based on a demographic profile that is determined based on a second set of categories of broadcasted programs. The second set is a set to which a category from a first set of categories of broadcasted programs has been added in response to either a selecting of the category from the first set, or a broadcasted program viewing device being tuned, for a period of time at least equal to a first predetermined threshold, to at least one broadcasted program predetermined to be in the category from the first set. The advertisement may be displayed with an interactive programming guide.
申请公布号 US2002124254(A1) 申请公布日期 2002.09.05
申请号 US20020085886 申请日期 2002.02.27
申请人 KIKINIS DAN 发明人 KIKINIS DAN
分类号 G06Q30/00;H04H20/93;H04H60/37;H04N5/445;(IPC1-7):H04N7/025;H04N7/10;G06F3/00;G06F13/00 主分类号 G06Q30/00
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