| 摘要 |
PROBLEM TO BE SOLVED: To efficiently collect the information on latent customers who have no dealing in the past, process it as analyzable data, and support the acquisition of new customers. SOLUTION: In a customer information management system required for sales strategies of commodities or objects and utilized for acquiring customers, the Web site of the Internet 102, browsed by latent customers other than the existing customers having dealing in the paste, is set to collect customer basis information 111. Hearing data 110 and/or image data 109 by photographing are collected at calls on the customers or their visits to a shop, and actual result information 112 and 113, including the commodity information and sales information in the past regarding the commodities or objects, is collected. Data are tabulated into an analyzable state by using the customer basic information, hearing data and/or image data, and actual result information, and a data warehouse 114 of the latent customer information is constructed in an information collecting system for the latent customers. |
