摘要 |
<p>Method and system for creating one or more advertising avail sections (subavails) 220 and thereupon aggregating the subavails 220 to form one or more groups of subavails 220. The advertisement opportunities (avails) 210 may be divided into sections (subavails) 220 with each section being directed at a particular target audience (group). The subavails 220 are then aggregated into one or more groups of subavails 200 so that the groups of subavails 200 can be sold to the advertisers. The grouping of subavails 200 is generally based on a correlation wherein the subavails 220 are characterized based on one or more characteristics. The groups of subavails 200 are formed based on one or more shared characteristics. The advertiser has an option to buy a group of subavails 200 (rather than an avail in prior art), whereby the advertiser may reach a targeted group of an audience.</p> |