ADVERTISEMENT FEE CHARGING SYSTEM IN ELECTRONIC ADVERTISEMENT, ELECTRONIC COUPON SERVER, ADVERTISEMENT FEE CHARGING METHOD AND ADVERTISEMENT FEE CHARGING PROGRAM

摘要

PROBLEM TO BE SOLVED: To allow an advertiser to receive charging of an advertisement fee according to an advertisement effect by relating a buying result by browsing of an electronic advertisement to the charging of the advertisement fee. SOLUTION: An advertisement fee charging system has a means for acquiring coupon ID by being connected to an electronic coupon server 30 by browsing the electronic advertisement by making access to an information providing server 20 from a buyer terminal 10, and a means for the electronic coupon server 30 to charge the predetermined advertisement fee with every one time buying for a seller being the advertiser of the coupon ID by transmitting the coupon ID to the electronic coupon server 30 from a seller terminal 40 when a buyer buys the advertisement from the seller by presenting the coupon ID.