| 摘要 |
PROBLEM TO BE SOLVED: To provide a relationship marketing method for combining the three kinds of advertising methods, that is, 'racing number advertisements', 'sponsored advertisements', and 'mount-to-mouth advertisements' with a totally new 'customer shape measuring method', that is, 'a racing number occupancy rate'. SOLUTION: An enterprise is allowed to make an advertisement cooperation contract with an individual customer being a guest by providing a relationship exchange engine for processing interrelations or connections among an individual, enterprise, and group or the like, and the enterprise pays advertisement funds or promotion funds to the individual customer as the counter value of the individual advertisement cooperating activity. Then, the individual customer converts the received counter value into his or her own income, and also forms a sponsorship with the group that he or she wants to support among the nominated activity groups, and provides the received price to the group as a donation or labor. |
