Electronic commerce advertising method and system

摘要

Embodiments of the present invention are directed to a method and a system for clarifying amounts of purchases at an actual store that are associated with electronic advertisements presented in an electronic mall and for calculating electronic advertising fees in an appropriate manner based on these amounts. Upon displaying contents of an electronic advertisement for a store on a user terminal via a network, coupon information containing information which identifies the store is stored in the user terminal. An advertising fee is calculated for displaying the electronic advertisement based on a product purchase amount if the coupon information stored in the user terminal is transmitted to the store. Alternatively, the electronic advertising fee can be calculated based on points assigned when products are purchased.