An applicator tool for animal ear tags the applicator tool having a tag reception area (12) in which a tag to be applied can be located. Tag engagement means (16) are coupled with operative means (13, 33) whereby the tag engagement means (16) can apply a force to at least part (S, H) of the tag (T) in the tag reception area (12) to apply the tag to an animal. The applicator tool includes tag location means (18) within which a plurality of tags (T) which are conjoined by lugs (L) can be located. Tag transport means (50, 52) is operative to transport a tag from the plurality of conjoined tags to the tag reception means. Removing means (41) is provided for removing a single tag to be transported from the plurality of conjoined tags. <IMAGE>